Taking Care of the Tech

Posts by Jessica Kupferman

Why Some Podcasters Have Influence (And Some Do Not)

Here at Podcast Websites, we talk a lot about audio influence. I’d love to share with you where the phrase originated, at least within our brand. Early in 2018, our CEO Mark Asquith and I were at Podfest discussing my podcast ad agency (which I’ve since sold to True Native Media.) To be specific, we…

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DCPodfest Round Up!

Last weekend, November 9-10 in Arlington, Virginia the DCPodfest took place. This was my second year attending but the first year in a sponsor position. Let me just start by saying that the space itself was incredibly cool. Giant LED light halos hung from the ceiling and the walls were patterned with those cool 3D…

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The Giant Podcast Testimonial Gathering Guide

How To Get Podcast Testimonials Hopefully, by this time in your podcasting career, you have a few listeners and they’ve been kind enough to tell you that they enjoy your show. This is heartwarming and fulfilling – and 100% necessary to monetize any podcast. Podcast testimonials are social proof. Regardless of how large your podcast…

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The Complete Roadmap to Understanding Your Audience

How to Gather Your Podcast Listener Demographics Demographics are important for any podcaster who wants to monetize, especially with sponsors. Any advertiser will want to know WHO listens, and whether or not they’re interested in targeting that audience. Once gathered, the podcast listener demographic information can be used on your website, in a media kit,…

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Apple Podcasts Steep Decline and Holiday Hours

Apple Podcasts

This morning podcasters on the Apple Podcasts system got an email from Apple stating that their reporting in their Podcast Analytics service is experiencing a “steep decline” and not congruent with playback numbers. It’s not clear where the reports are coming from, or where the reporting differs from the Podcast Analytics numbers. Podcast Analytics numbers…

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A Harvard Assemblage – SoundEducation.FM Round Up

A Harvard Assemblage

This past weekend, Mark and I got a chance to sponsor and be a part of a very niche event called Sound Education that took place at Harvard. Put on by Zachary Davis, Harvard student, the event was part learning sessions, part festival, each night culminating in a great networking party. Attendees came from all…

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You Want Advertisers – But Are You Ready?

The minute some podcasters turn on the mic for the first time, they are ready to get paid to podcast and want to get that first podcast sponsor. They’re in it to win it, they want to podcast for a living, and they’re willing to do what it takes to make this a full time…

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6 Ways You’re Sabotaging Your Own Show

6 Ways You're Sabotaging Your Podcast

Within the last 5 years, I’ve coached hundreds of podcasters and taught even more of them about growing and monetizing their podcast. And in that time, I’ve seen a few mistakes that are made time and time again. Sharing them with you now is my way of saying…..cut it out! Thinking big, reaching out, and…

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