Taking Care of the Tech

Posts by Jessica Kupferman

Merry Christmas, Ya Filthy Animal

This year, one of the things we are MOST thankful for is our ever-growing connection in the podcasting industry. We’ve had enormous fun getting to know our fellow podcasting service providers as well as podcasters and experts in the small business arena, people who without hesitation gave us a YES! when asked if they’d like…

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DCPodfest Round Up!

Last weekend, November 9-10 in Arlington, Virginia the DCPodfest took place. This was my second year attending but the first year in a sponsor position. Let me just start by saying that the space itself was incredibly cool. Giant LED light halos hung from the ceiling and the walls were patterned with those cool 3D…

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The Giant Podcast Testimonial Gathering Guide

How To Get Podcast Testimonials Hopefully, by this time in your podcasting career, you have a few listeners and they’ve been kind enough to tell you that they enjoy your show. This is heartwarming and fulfilling – and 100% necessary to monetize any podcast. Podcast testimonials are social proof. Regardless of how large your podcast…

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The Complete Roadmap to Understanding Your Audience

How to Gather Your Podcast Listener Demographics Demographics are important for any podcaster who wants to monetize, especially with sponsors. Any advertiser will want to know WHO listens, and whether or not they’re interested in targeting that audience. Once gathered, the podcast listener demographic information can be used on your website, in a media kit,…

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