Posts by Rachel Smith
Apple Podcasts Steep Decline and Holiday Hours
This morning podcasters on the Apple Podcasts system got an email from Apple stating that their reporting in their Podcast Analytics service is experiencing a “steep decline” and not congruent with playback numbers. It’s not clear where the reports are coming from, or where the reporting differs from the Podcast Analytics numbers. Podcast Analytics numbers…
Read MoreA Harvard Assemblage – SoundEducation.FM Round Up
This past weekend, Mark and I got a chance to sponsor and be a part of a very niche event called Sound Education that took place at Harvard. Put on by Zachary Davis, Harvard student, the event was part learning sessions, part festival, each night culminating in a great networking party. Attendees came from all…
Read MoreYou Want Advertisers – But Are You Ready?
The minute some podcasters turn on the mic for the first time, they are ready to get paid to podcast and want to get that first podcast sponsor. They’re in it to win it, they want to podcast for a living, and they’re willing to do what it takes to make this a full time…
Read MoreHalloween Horrors: The Scariest Podcasting Stories We’ve Ever Heard
We were so lucky to find this many willing participants (and scary stories) to feature on this week’s post. Thanks to all who wrote in, and if you don’t find your story here, you might find it on a future post instead! The Suicide Cult I found someone with a book coming out on…
Read More6 Ways You’re Sabotaging Your Own Show
Within the last 5 years, I’ve coached hundreds of podcasters and taught even more of them about growing and monetizing their podcast. And in that time, I’ve seen a few mistakes that are made time and time again. Sharing them with you now is my way of saying…..cut it out! Thinking big, reaching out, and…
Read MoreSubmit Your Podcast to Deezer in 2 Easy Steps
Submitting your podcast to Deezer is super simple and easy to do. As a podcaster, you want to get your podcast seen and heard by as many people as possible – so submitting it to all the places you can is key! We recently wrote a guide on how you can submit your podcast in…
Read MoreImportant Statistics Update: What is IAB Compliance & How Will it Affect Your Podcast?
It’s no secret that the podcasting industry is always working to improve metrics across the board when it comes to your podcast downloads and statistics. The Interactive Advertising Bureau (IAB) is the body responsible for setting the measurement standards within the podcasting industry, and as of today, Podcast Websites’ download statistics are fully in-line with…
Read MoreHow Your Podcast Can Make Money Regardless of Your Downloads
There are so many ways you can monetize your podcast without even THINKING about downloads. Rather than looking externally for podcast sponsorship, the power to monetize is in your hands with the methods below. The key to these methods is to think of yourself differently. You aren’t just a podcaster. You’re an audio influencer. Influencers…
Read MoreWhat Do Podcast Advertisers Really Want? Honest Answers From Podcast Media Buyers
In my agency days, I had the pleasure of working with all kinds of businesses looking for podcast advertising. There are many types of people who buy it — they can work for the company, or be an employee of a large agency who buys in bulk, or, they can be a “hired gun” of…
Read MoreWhat IAB Compliant Downloads Really Mean for Your Podcast by Jessica Kupferman
Without going into any more detail about what IAB compliance IS and why we are standardizing, I’d like to talk about how these changes affect you, the podcaster, directly. It really doesn’t change very much. Here’s why. 1. Your audience size is exactly the same If you are on the list of podcasters whose downloads…
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