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It’s no secret that the podcasting industry is always working to improve metrics across the board when it comes to your podcast downloads and statistics. The Interactive Advertising Bureau (IAB) is the body responsible for setting the measurement standards within the podcasting industry, and as of today, Podcast Websites’ download statistics are fully in-line with…

There are so many ways you can monetize your podcast without even THINKING about downloads. Rather than looking externally for podcast sponsorship, the power to monetize is in your hands with the methods below. The key to these methods is to think of yourself differently. You aren’t just a podcaster. You’re an audio influencer. Influencers…

In my agency days, I had the pleasure of working with all kinds of businesses looking for podcast advertising. There are many types of people who buy it — they can work for the company, or be an employee of a large agency who buys in bulk, or, they can be a “hired gun” of…

Without going into any more detail about what IAB compliance IS and why we are standardizing, I’d like to talk about how these changes affect you, the podcaster, directly. It really doesn’t change very much. Here’s why. 1. Your audience size is exactly the same If you are on the list of podcasters whose downloads…

In 2016 my friend Joe Pardo invited me to speak at Mid-Atlantic Podcast Conference in New Jersey. At the time I was in New York City having been invited to the C-Suite Network event and to host a podcasters’ meetup in the city after Podcast Movement. After asking another friend of mine what the best…

What an amazing day spent celebrating International Podcast Day on September 30th with our fellow podcasting friends around the globe! The Podcast Success Academy was a Gold sponsor of the day and boy, did we mark it in style. We launched our very own podcast AND filled The Podcast Success Academy with exclusive resources on how…

Last week we shared the news that Apple are cracking down on ‘keyword-stuffing’ and name-dropping in your episode title (download our free guide to make sure you aren’t doing this here). But that’s not the only reason you should spend more time on crafting your episodes. Sure, after you’ve worked your socks off getting audio…

“Alexa, switch the kettle on.” A couple of years back, shouting this across the office would have been pretty dependent on you having a colleague called Alexa who didn’t mind making the brews every time. Now though, it’s a common phrase in the Podcast Websites office. Smart speakers have exploded in popularity; 43 million Americans…

Do you want to learn how you can build profitable influence using podcasting and audio marketing? Perhaps you already have a podcast, that’s in need of a bit of TLC? Or you’ve been toying with the idea of starting one, but just aren’t sure about the benefits it’ll bring to your personal brand or your…